Kate Conrad CV
Hello, I'm Kate — a data-driven marketing executive known for reviving underperforming programs and brands to drastically increase engagement, loyalty, and demand. I have planned and executed business transformation for leading retail, consumer, healthcare, non-profit, and agency brands, transitioned technology systems and e-commerce sites, built informed and committed teams, worked cross-departmentally to support institutional business and sales goals, and advised on brand strategy, performance marketing, revenue growth, media strategy, and optimization for both small and large-scale companies.
Experience
Director, Brand & Revenue Marketing | Central Park Conservancy, New York, NY
Hired to revitalize Central Park Conservancy’s retail and guided tour products, I lead with creativity in a highly competitive market. As marketing lead, I craft growth strategies and oversee bi-annual campaigns across video, search, social, and OOH channels, boosting engagement and results.
Global Corporate Marketing Director | Lippincott, New York, NY
At Lippincott, I led the global corporate B2B marketing strategy across the Americas, EMEA, and APAC, refining leadership alignment with B2B buyer triggers. This approach elevated brand relevancy, amplified awareness, and drove significant client acquisition and retention.
Director of Business Development, SMB | MBLM, New York, NY
At MBLM, I partnered with the Managing Partner to drive SMB growth by leveraging customer insights for account-based marketing. I developed sales enablement materials, pitch presentations, and managed the CRM to optimize the new business lifecycle, propelling sustained revenue growth.
Director of Strategic Partnerships | Children's Health Fund, New York, NY
At Children’s Health Fund, co-founded by Paul Simon, I led strategic partnerships that elevated brand visibility and drove revenue growth. Collaborating with partners like Delta, Tylenol, and American Express, I secured key relationships and identified new opportunities for long-term success.
Senior Manager, Brand Marketing | World Wildlife Fund, Toronto, ON
At WWF, I led a 10-member team in driving partnership and consumer marketing for the organization’s premier event, Earth Hour. My role involved overseeing successful sponsor promotions and campaigns that enhanced brand awareness and engagement. I also focused on mentoring team members to achieve impactful results.
Manager, Customer Loyalty & Retention | Sears Retail, Toronto, ON
Recruited by the VP to revitalize Sears’ Loyalty Program after years of declining sales. Led strategic innovations in retail and e-commerce that reversed the trend, driving significant growth in membership, retention, and profitability within 12 months.
Account Manager, Shopper Marketing, P&G Brands | SVM Marketing Agency, Toronto, ON
As an Account Manager at SVM Marketing, I managed shopper marketing campaigns for P&G brands like Mr. Clean, Always, and Swiffer. I created highly tailored strategies that addressed the unique needs of Quebec consumers, driving impactful results for clients such as Lindt, Hershey, and Catelli.